Target gives Santa Claus a ¡®weirdly hot¡¯ makeover in viral ad
Target shoppers are fawning over the retailer¡¯s new holiday campaign starring Brent Bailey as ¡®hot¡¯ Kris Kringle
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Your support makes all the difference.Target fans can¡¯t get enough of the company¡¯s new holiday campaign, which has transformed Santa Claus from sweet to sexy.
With Christmas fast approaching, the American retailer sprinkled some cheer with a new series of commercials starring model Brent Bailey as Target employee ¡°Kris K.,¡± also known as Kris Kringle. Instead of appearing like the typical Santa Claus, however, Bailey was dressed in a tight quarter-zip red sweater and khaki pants, prompting viewers to fawn over the handsome Santa.
Titled ¡°Born to Be Kris,¡± the first 30-second ad showed the 41-year-old actor with silver hair driving a red Ford Bronco, with a ¡°Sleigh¡± license plate on the back. He was then seen getting out of the car outside a snow-coated Target, as ¡°Born to Be Wild¡± by Steppenwolf played in the background.
¡°Meet Kris, our newest Target Team Member. He loves the holidays as much as the next guy. Actually, way more than the next guy,¡± Target wrote in the ad¡¯s description on YouTube. ¡°Actually, way more than anyone we know. Actually, more than anyone anyone knows. But hey, that¡¯s not important. What is, is that shiny red Bronco and perfectly coiffed beard.¡±
The holiday commercial, which Bailey posted to Instagram on November 14, left fans mesmerized not only by his silver fox facial hair but his overall ¡°attraction.¡±
¡°Sexy Target Santa¡ Not your Momma¡¯s Santa,¡± one viewer commented under his post.
The second advertisement ¡ª titled ¡°He¡¯s Hot, But These Target Turkey Deals Are Hotter¡± ¡ª saw the return of Bailey¡¯s Kris K., as he approached a woman in the refrigerated aisle. Upon seeing him, the woman told Bailey he¡¯s ¡°weirdly hot,¡± before reaching for a $0.79 turkey.
On YouTube, the 15-second ad has been viewed more than six million times.
¡°My favorite ad of the 2024 season so far. I cannot get enough of it,¡± one fan commented, while another said: ¡°Congrats Target, Santa got it going on.¡±
Target also released a third video as part of its holiday campaign, titled ¡°Kris from Target,¡± whiched showed Bailey doing bicep curls with a miniature Christmas tree as he walked around the store.
On Instagram, Target shoppers begged for more sexy Santa ads and wished for the chance to meet Bailey in person.
¡°Where are they doing photos with THIS Santa? I¡¯d like some,¡± one person asked, while a second user wrote: ¡°Whoever is in charge of our marketing deserves a raise.¡±
¡°Love it, that¡¯s my kind of Santa,¡± another commenter added.
¡°I believe in Santa again,¡± joked someone else.
Of course, one skeptical viewer pointed out that Target¡¯s version of Santa Claus would likely only appeal to adults, and kids wouldn¡¯t be as amazed by Bailey¡¯s rendition.
¡°I guess adults might like this Santa, but kids won¡¯t,¡± they wrote.
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